The goal of any form of strategy development is to create a sustainable profitable organization. Intended strategy development processes focus on analytical understanding of the business environment and use a variety of forecasting tools to determine organisational strategy and are usually top down strategies with decisions being made by senior management groups (Johnson, Scholes & Whittington, 2008). Forms of intended strategy development processes include:

• Strategic Leadership;
• Strategic Planning Systems; and
• Externally Imposed Strategies.

Strategic Leadership

Strategic leadership is regarded as an intended form of strategy development (Johnson, Scholes & Whittington, 2008) and it can be considered to be a top down strategy development process. A management group or a specific leader drives the organisation to pursue a particular strategy such as niche product offerings or diversification and appropriate decisions are made throughout the company (Johnson, Scholes & Whittington, 2008).

Three forms of strategic leadership have been identified by Johnson, Scholes & Whittington (2008):

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