Is it prudent for a corporation to be involved with philanthropy and social initiatives? The answer would need to include whether or not philanthropy contributes to productivity and the bottom line. According to the Harvard Business Review on Corporate Responsibility [HBS Press, 2003], there are ways to serve the world’s poor, profitably. By aligning business goals with social initiatives a business can foster community sustainability with corporate growth. After examining a few corporate examples there is evidence that a win/win relationship exists between corporate productivity and social responsibility.

The AT&T Foundation is one example where business goals are aligned with a commitment to social betterment. The AT&T website explains its philosophy by stating, "We strengthen our communities by providing good jobs, donating our time and talents, supporting underserved populations and promoting education programs that create economic opportunity." They also focus on environmental sustainability through partnering with other agencies to improve information and communication technologies.

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