Early in 2009, the Outdoor Advertising Association of America (OAAA) urged its member companies to participate in a public service campaign to restore confidence in the economy. OAAA said "Recession 101 is a light-hearted and succinct reminder to everyone that the nation will get through these troubled times."
The program consisted of a series of clever "Recession 101" quotes written on what appears to be a spiral school notebook. Samples:
- Bill Gates started Microsoft in a recession
- Interesting fact about recessions: They end.
- Stop obsessing about the economy. You’re scaring the children.
- Don’t switch to cheaper scotch. Drink slower.
Three Other Marking Purposes
OAAA said the campaign was the idea of an anonymous donor who wanted "to remind Americans of those things that make this country great." The campaign served at least three other marketing purposes:
- Articles Of Incorporation Not For Profit
- Profitably
adjective 1. yielding profit ; remunerative: a profitable deal. 2. beneficial or useful. Origin: 1275–1325; Middle English; see profit , -able Related forms prof ...
- Charity Kid Non Profit
- Center Drug In Non Profit Rehab Retaining Staff
- Immigrant Job Non Nonprofit Student