Throughout the course of the last century marketing for businesses has seen many changes, evolving today into a powerful and effective tool that can help businesses not only acquire new business but also sustain and increase their share of an existing marketplace in which they operate and even expand into new ones.

When asked what they believe marketing is all about, most people will include terms such as 'Selling', 'Advertising' and 'Research' amongst their answers.

What is marketing?

There are of course many definitions of marketing in published literature.

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